About
Our story
Since 1980, BINAME has established itself as a leading player in the distribution of electrical equipment, founded by Philippe Binamé.
In 1999, the arrival of Jérôme Binamé brought a new dynamic and marked the beginning of a phase of sustained growth.
Driven by this evolution, the company took a significant step in 2009 with the installation of new infrastructures suited to its development.
Today, with state-of-the-art facilities, BINAME continues its expansion and serves its customers with the same commitment to quality and reliability.
Our mission
In a constantly evolving market, BINAME develops strong partnerships with manufacturers around the world to offer reliable and high-performance solutions.
We design and distribute a wide range of electrical products, including under our own brand, to meet the demands of professionals.
With a significant stock and controlled logistics, we guarantee fast deliveries on an international scale.
All over the world, our customers can rely on a responsive, reliable, and efficient service.
Our vision
To consolidate our position as a leading player in electrical solutions internationally.
To provide high-quality products that ensure safety, reliability, and performance for professionals.
Placing innovation and customer satisfaction at the heart of our development in order to exceed expectations at every stage.
Latest news
Humble beginnings
Philippe Binamé founded the company BINAME.
New generation
Philippe's son, Jérôme Binamé, joins the company, bringing new energy and a fresh perspective to the family business.
New headquarters
BINAME moves into its new offices and warehouse in Groot-Bijgaarden.
Global coverage
A timeline is a graphical representation on which important events are marked.
New offices and warehouses
Nearly 2300m² of warehouse space to maintain stock for quick deliveries.
Meet the team
Meet our team
Dedicated professionals at the service of our success.
Jérôme Binamé
Chief Executive Officer
CEO of BINAME bv, brings a wealth of experience and a deep commitment to excellence and innovation. His journey within the company reflects his dedication and comprehensive understanding of the business from the ground up.
Michelle Velarde
Chief Financial Officer
Accomplished Chief Financial Officer of BINAME bv, brings a wealth of experience and a multilingual advantage to our management team. Her extensive experience in financial management across various sectors ensures robust and strategic financial oversight of our company.
Bryan Velarde
Chief Operations Officer
Bryan Velarde oversees all internal operations with a global vision. He structures processes, optimises operational performance, and coordinates field teams. As the guarantor of daily efficiency, he transforms strategy into concrete and measurable execution.
Noa Binamé
Chief Logistics Officer
Noa Binamé is responsible for the logistics chain and physical flows. He manages inventory, shipments, and transport coordination, ensuring reliability, timeliness, and compliance. His analytical approach secures deliveries and customer satisfaction.
They trust us
Thousands of professionals trust BINAME for their electrotechnical solutions.
Move to superior performance.